Cristiano Ronaldo emulates David Beckham as he launches his debut underwear range in spectacular fashion

 Anyone seen my jeans? Cristiano Ronaldo models one of the designs from his new CR7 underwear range in a monochrome shot on show at the official launch in Madrid on Thursday
He filled the vacant spot left by Madrid bound David Beckham when he signed for Manchester United in 2003 – but it would seem the similarities between the two footballers don't stop there.


Indeed, the Portuguese winger has enjoyed a career comparable to the the former England skipper, having followed him to the Bernabeu – albeit two-years after Beckham swapped Spain for Southern California and Los Angeles Galaxy.
Like Becks, the moisturized midfielder has also developed separate interests away from the pitch – and he was on hand to launch his latest at Madrid’s Palacio de Cibeles on Thursday. 

Ronaldo was attending the official launch of his new underwear range, CR7, and anyone wondering what his debut collection looks like didn’t have to look too far - a 19-metre tall campaign image featuring the chiseled winger in all his glory was suspended above in the landmark building’s renaissance courtyard.
Meanwhile the man in question, never shy about coming forward, was clearly delighted as he posed for photos between its legs.
‘I am very proud to officially launch CR7 today and especially to see my campaign image displayed in this beautiful building, one of the most famous landmarks in Madrid,’ he said. 

Blink and you'll miss it: A 19-metre tall campaign image hangs in the courtyard of Madrid's Palacio de Cibeles

We've seen that before: Cristiano Ronaldo's monochrome shots echo a similar campaign by former England skipper David Beckham, whose Bodyform underwear range is available from high-street chain H&M

Thigh high: The CR7 range gets the thumbs up from Cristiano Ronaldo

‘I put a lot of passion and dedication into creating this new underwear line and I am delighted to finally launch it globally today. ‘ 
Monochrome images of the footballer from Giampaolo Sguraecho echo David Beckham’s recent Bodywear campaign for high-street chain H&M, in which the tattooed 37-year-old poses moodily in a series of dramatic shots from photographer Alisdair McLellan. 
Ronaldo has previously modelled for Armani Jeans, but his latest campaign marks an inaugural brand venture and his first attempt at fashion designing.

Pick a pair, any pair: Roando's new range is on full display at Madrid's palatial City Hall on Thursday

Thumbs up: The Portuguese winger was in high spirits at the official launch of his debut underwear range

Buy my pants: Ronaldo's new underwear range will be available to buy from November 1

His design debut was aided by Richard Chai – best known for his collaborations with Marc Jacobs and Donna Karen.

‘Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time. Working on this collection alongside Richard has given me a great creative outlet and I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself,’ he said. ‘I am very proud that the collection is launching worldwide today.’
Ronaldo's new underwear range will be available to buy via www.cr7underwear.com from November 1.

Mind out: Cristiano lines up between hos own legs at the official launch

Hard to miss: Photographers gather at the Palacio de Cibeles in Madrid on Thursday

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